The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]
Myth vs. Reality
It has been written that an intelligent deviation from custom is better than a blind and simply mechanical adhesion to it. Traditional Media is the custom and Social Media currently provides the intelligent deviation that Kenyan businesses need.
Here’s where to find what you are looking for!
- Services – for a comprehensive list of Social Media Services that we offer.
- Blog – for our frequent posts on the social media scene in the Kenya and Africa in general.
- Contacts – to reach me privately about any issue be it as a potential client, partner, writer, social media person etc.
- About – to see the face behind Socialight Media Kenya
The Myth
There is a great myth that just because you build a website, potential customers will visit it. This is not the case! Building a website is the first and most basic action for businesses. The challenge is to attract people to visit your website, convert visits from mere visits into actual leads, customers, and repeat business.
The Reality
There is a limit to how far conventional websites can take you today. To go further – beyond the natural traffic currently coming to your website – there is need to use platforms that grow organically. These platforms are what we call Social Media. Wikipedia – “Social media is content created by people using highly accessible and scalable publishing technologies.” Without integrating your website with these social networks, the website soon becomes obsolete in this increasingly social space. With the majority of the population going online to search for products and services prior to making a purchase decision, you must participate in those networks where your customers already are present.
The Solution
Therefore, at a time when social media has taken over every space, a time when the majority of the country’s population is young and active online, a time when the old ways are facing an uphill task with a young population in this new age media; businesses to adapt by getting social, to engage where their biggest consumer base is, and by making social media central to their business models.
Socialight Media Kenya is a premier social media solutions provider for businesses in Kenya. It was established to help your businesses navigate the murky waters that social media is. At Socialight Media Kenya, we will help you set the Social Media direction and then maintain course even as the social landscape changes. At Socialight Media Kenya, we distil and then distribute social media intelligence that is of value to you in both a Kenyan, Regional and Global context.
In an effort to bring your business into the realm of social media, we provide a wide range of services which you will find here
If you have heard of social media and are interested in scaling it, if you are wondering what social media represents for businesses in Kenya, if you are weighing the pros and cons of social media, if you want to grow your business but have no idea how; then Socialight Media Kenya is the place to visit, the blog to read and the company to consult. Whatever your business objectives are, Socialight Media Kenya will assess them, prescribe a course of action and help you navigate this complex and constantly changing social media landscape.
The essence of Socialight Media Kenya is to help Kenyan companies to bridge the divide between their largely conservative, almost obsolete, old media kind of marketing and the new age social media marketing.
When it comes to being social, we light the way in Kenya.
OurBlog is where most of the activity takes place, visit and engage with us there.



