March 2010

Factors Influencing Social Media Adoption by Businesses

March 30, 2010
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I have always had a certain weakness for Sociology related subjects and discourse. In high school, my favourite subject was hands down social ethics and at the University, although very adept at Economics, Sociology was always just as if not more interesting than Economics. My Sociology lessons have informed a lot of what I do, [...]

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Kenya Jobs, Management, and Entrepreneurship

March 29, 2010
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In 2007, Kenya led the whole world in Google searches for the word Entrepreneurship. Read this interesting article Greg Watson Article that gives the numbers on this. This is very peculiar because with only a population of just about 3 million with internet access, we must have been extremely obsessed with entrepreneurship to trump all [...]

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Print Media Death in Kenya Imminent

March 25, 2010

I wrote a while back about Nation Media and dwindling advertising revenues. And if the occurrences this week are anything to go by, then the death of print media has just been fast tracked and the body count has started. This week, it was revealed that East Africa Magazines (EAM), the people behind most of [...]

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Tea for Glue: Kenya Street Kids

March 22, 2010

Yesterday night while I was walking in town, I came across this gentleman who was holding two bottles of Glue that these street children sniff as he looked into his pockets to find something to give them. I thought this was quite odd as I passed and then after a few steps figured what was [...]

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Social Media and Product Placement

March 16, 2010
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Update: What I had earlier referred to as product positioning is actually Product Placement. Please read the rest with this in mind – thank you Esther for the correction. Product positioning is something that has recently been brought to mind and it took me back to a post I wrote a while back on one [...]

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Social Media for Kenyan SMEs

March 15, 2010
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What you are not prepared to understand or accomplish you will neither understand nor accomplish.This is just common sense as someone recently pointed out to me. But the truth is, its not so common. Matter of fact, it is approaching rare especially in circles where it should be common… The reason we are all where [...]

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What is Local Digital Content?

March 12, 2010
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Tandaa Kenya, a brainchild of Kenya ICT Board organized a meeting this past Monday that was sponsored by Google Kenya and hosted at the iHub premises. The topic that was up for discussion was Local Digital Content. The purpose of this meeting I believe was to encourage Kenyans to get more digital content online. But [...]

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Social Media to oust Focus Groups in Kenyan Businesses

March 8, 2010
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Two years back when I was still an Economics and Sociology student at the University, I had the pleasure of reading this book called Knowledge Economies: clusters, learning and cooperative advantage by Philip Cooke. In it he writes: Social Capital is the extra value gained from interactions with familiar, trusted network of acquaintances. Though writing [...]

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Safaricom and Social Media: Mismatch in Numbers!

March 4, 2010
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For those of you who have been around social media for a while now, you must know the story behind the 5 million plus fans on the Coca Cola Facebook fanpage. For those not familiar with the story, here is a brief of it as quoted from Mashable: The page was originally created by two [...]

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