Branding and Positioning

Social Media uptake by Kenyan Journalists

January 24, 2011
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If there is one tweet that made my day this year, it is the one by Jeff Koinange where he tweeted that “This Titter Stuff is DaBomb.” During an interview with one of my favourite Kenyans, Mutahi Ngunyi, I wondered why Jeff did not have a twitter account yet he is one of the most [...]

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Kenyan Companies need Brand Advocates

January 11, 2011
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Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that [...]

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Social Media Monitoring

January 7, 2011
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I got to see what’s up before it gets me down is a line in a song by Common in his Finding Forever album. When you look at most of the online crises that got the better of the companies involved, the common denominator is that they were caught unawares. Getting caught with your pants [...]

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Horrid Adverts on Kenyan TV

January 6, 2011
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The worst part about Kenyan TV programming which is now overrun by soap after soap after freaking soap are the frequent adverts that are just as great an eyesore as the soaps. And frankly, the scripts may actually be written by the same person. While the soaps have too much crying in them, the adverts [...]

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Until lions have their own historians – A Social Media Story

December 23, 2010
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“Until lions have their own historians, tales of the hunt shall always glorify the hunters.” I had a hearty laugh the first time I read that. And to date, I can’t help but smile whenever I recall this simple yet powerful quote. Back in high school and even at the University, not to mention in [...]

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My 2010 Social Media Story, What’s yours?

December 17, 2010

A year ago, almost, I decided to out my own and established Socialight Media Kenya, a company that would provide Social Media solutions to Kenyan businesses. This was a big risk first because nobody seemed to care what Social Media could do for businesses and secondly because nobody knew I was nor cared for that [...]

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Authority in Real-Time

November 29, 2010
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I had settled for real-time authority as the title for this blog post but then realized that the title might be misleading or deceiving. Authority in Real-Time seems more apt for the thoughts I would like to share with you today. I would like to explore what Authority is today and how you can develop [...]

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Opt In vs. Opt Out and Kenyan Brands

November 23, 2010
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The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I [...]

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Twitter, TV, and Tusker Project Fame; a Transmedia Experience

October 21, 2010
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Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, [...]

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