: )

Glad to be here.

First, its an honour seeing you here. Thanks. Kenya is good, just a bit chilly.

There's is something from a distribution standpoint. I believe that consistently keeping the content on the wall fresh, informative and entertaining will get people interested enough to want to know more about the brand. That is the challenge for brands I believe.

Great seeing you here…

Facebook is probably one of the strongest communities on the internet, because of how people use it (keeping up with close friends and family), so if you foster that mentality and provide high amounts of value to your Facebook community, they'll respond in kind.

Facebook has designed their pages to work in tandem with their advertising platform. Most people don't realize that the fanpage is a softsell for the ad platform. It's impossible to talk to several thousand people without knowing anything about them, The ad reports give you the interests necessary to effectively communicate with your fan base.

The trick is to be consistent, one to two posts a day is all it takes, but your posts can be made to cut through the noise IF you're using the ad reports.

Once you have the responder profiles, the value of your fan is determined only by you. People love exclusive offers on Facebook… Fans get 10% this purchase, discount codes etc.
Remember, people use Facebook to stay close to others, so if you give them reason to stay close to you, they'll be more loyal than you could possibly imagine.

Except that it opens a portal to your wall for information. I guess there's something to that, because it opens distribution up a bit, and that's the value.

Great post, and very insightful. : )

Hello over there in Kenya.