Please forgive the late publishing – I have had a clients work which I had put on hold to attend the conference, to finish and meetings all week long. I have not put any links but I will once work eases off. This is only the first days recap. Second Day’s recap is for another [...]
Services
Socialight Media Kenya provides a variety of social media services that you will need at your organization in order to leverage Social Media. They are as follows:
1. Constructing Social Media Strategy
We devise strategies that are aimed to leverage your business in an increasingly online community in Kenya. Socialight Media Kenya will help you meet company objectives through strategies that are on brand and which enhance your image online. But if you are still wondering what you stand to gain by plunging into the social media arena, Socialight Media Kenya will make the Social Media Case for you.
2. Implementing Social Media Strategies
Socialight Media Kenya will in addition to constructing Social Media strategies help you implement them across the various social media channels. We will execute against the strategy. We provide implementation guidelines to our clients and constant monitoring at the initial teething stage of the process.
3. Small Website Design, Blog Design and Setup
It is vital to have a website/blog that is well designed and optimized. Socialight Media Kenya will design and setup a blog or a small business website for you and ensure that it is optimized correctly and integrated with other social media platforms such that it represents the launch pad of all your social media activities. We specialize in WordPress powered websites and blogs.
4. Social Profile Creation and Management
There are thousands of social networks and more are coming up almost on a daily basis. Socialight Media Kenya will help you determine where you consumers are conversing most and create profiles in those platforms. Socialight Media Kenya will also be on hand to manage these profiles on your behalf by posting relevant content about your industry, services, events, activities, and engaging the respondents.
5. Search Engine Optimization
The reason will are all here is so we can get found whenever people search for services, keywords, products, brands, or interests that characterize us. Search Engine Optimization is therefore very critical for any website and Socialight Media Kenya will provide you with various SEO techniques that will make your website more noticeable by search engines while increasing your page rankings.
6. Training on Social Media Management
If you have blogged for a while now, then you probably understand that you do not just get into gear and speed off. You need to find your footing, learn the ropes, feel it a bit, and then proceed slowly but surely. Socialight Media Kenya will provide training to the in-house team that will be responsible for the social media campaign. This training will cover the basics of the social media channels used, SEO, writing great content and how to consistently provide value to consumers.
7. Social Media Auditing
Socialight Media Kenya will also provide social media auditing services. Audits are important as they determine the successes and failures of Social Media campaigns and specifically which social platforms are or are not working in meeting the set objectives. Depending on the audit report, the social media efforts could be changed accordingly. Audits could be monthly or quarterly or semi-annually or even annually.
8. Liveblogging at your events
Whenever you have events, seminars, conferences or workshops that you need covered, Socialight Media Kenya can help you with real time coverage of the event. We can write blog posts summarizing what is being discussed, shoot videos and upload them online as sessions proceed, provide readers who could attend with copies of the keynote speeches. This would provide those who could not attend a chance to keep up with the happenings from the comfort of their offices or homes and you with greater reach.
9. Social Media Monitoring and Measurement
If it cannot be measured, it cannot be improved. You need to measure your social media engagements to determine whether you are succeeding or failing. Socialight Media Kenya will help you identify which metrics are important to watch, which tools based on your budget are the best and further give advice on how to improve the numbers that do not look good. You cannot manage what you cannot measure hence the importance of determining your success metrics and watching them over time.
10. Social Media Marketing
Many businesses approach social media in the same way that they have been using traditional media not understanding that the rules of the game are different when it comes to social media. Socialight Media Kenya will help you set course and maintain direction in as far as social media marketing goes. All our services as outlined above have one overriding purpose and that is marketing businesses using the most effective social media channels. Read more…
For any or all of the above services, please visit the Contacts page and write me. I will get back to you within the day if not immediately and we can talk social media.