Social Media Services
Our Core Services here at Socialight Media Kenya comprise:
- Social Media Consulting
Socialight Media Kenya consults for Kenyan businesses on how you can integrate Social Media into your various business functions ranging from customer care, marketing, public relations, sales, communication, product development, branding, and support services. Based on your industry, business model, and objectives, we advice on what strategies to employ and the technologies to use.
- Social Media Strategy Development and Implementation
For businesses that have bought the idea of social media but are at a loss on where to start, we will develop a social media strategy that complements your existing business model and meets your objectives. In the case of capacity, we will also implement the strategy while building your capacity to manage it in-house.
- Social Media Marketing
Most businesses are using social media for marketing purposes but these marketing efforts fall short because they are designed for push media. We develop social media marketing strategies that can scale in social media channels and then fuel conversations around your brand or product. We help generate ideas that are suitable for pull media so that marketing efforts can scale across both push and pull media.
- Social Media Training
Socialight Media Kenya offers training sessions on social media strategy development, social media policy drafting, social media management, social media monitoring and analysis, corporate and personal branding via social media, holistic planning for social media, online reputation management among many other critical social media touch points. These trainings are usually structured for employees or for management and can be either in-house or through the workshops that Socialight Media Kenya hosts monthly.
- Social Media Profile Creation and Management
We understand that some businesses may not have the know-how or the capacity to create and manage their social media presence. We provide these services for such businesses where we seamlessly manage every aspect of their social presence.
- Online Community Building and Management
Where conversations are happening online with about your company or industry, we identify these communities, help you engage and build a presence there or alternatively build an online community around your brand and manage it on your behalf.
- Social Media Monitoring and Analysis
Given the fact that everyone is a publisher today courtesy of social media, there are a lot of conversations happening online about your brand or industry. As a business, you should be abreast on any mentions of your brand online so as to mitigate potentially threatening situations in good time. We provide social media monitoring services where we keep track of your brand mentions online, analyse their impact on your brand, monitor trends and provide you with actionable feedback.
- Social Media Hiring
Who do you hire to handle social media within your organization? Who is the right person for your community manager job? These are difficult questions to answer especially when you are not sure what the right social media job description should look like. Socialight Media Kenya provides hiring services where we create the job description, advertise the positions, vet the candidates and present you with the three strongest applicants for the position. We have successively hired the best people for various businesses.
