Please forgive the late publishing – I have had a clients work which I had put on hold to attend the conference, to finish and meetings all week long. I have not put any links but I will once work eases off. This is only the first days recap. Second Day’s recap is for another [...]
Our Approach
Socialight Media Kenya follows the process below in the implementation of any social media initiative for our clients:
- Identification and definition of client objectives: The first thing we do is sit down with you to determine your objectives. This means understanding your expectations and whether if at all social media is the right channel to meet these expectations.
- Developing strategies that best fit objectives: Once objectives are outlined, we develop strategies which complement the existing business model while meeting the set objectives.
- Researching the tools: We the research the tools that would best serve these objectives especially since these tools are at times industry specific.
- Presentation of a solution: Socialight Media Kenya will then make a presentation to the management team on what we intend to do, how, why, and using which tools. We will also answer any queries and clarify what is not clear.
- Implementation of the solution: Once we have agreed that the presentation adequately covers the overall objectives, we will proceed to implement against strategy.
- Training for in-house implementation: We will train an in-house team on the do’s and don’ts of social media and more importantly, how to ensure that you consistently make the best use of social media.
- Social Media Auditing: Lastly, we will be on hand to provide social media audits to determine the successes or failures of social media initiatives by companies.