Good to see you here. Actually, it requires more than trust and that is where social media participation guidelines come in. There should be known boundaries when it comes to social media and that is what social media policies and participation guidelines will help with.

For instance, 'People' will need to know that discussing clients unless given their express permission to do so is a no go zone. Also, when not familiar, do not go ahead and blurb but refer to somebody familiar with the issue at hand and have them address it in the social media channel. Having people understand that whatever they post on their individual profiles reflect on the company and so the funny photos need to stop etc.

The guidelines a better than the total ban that companies are resorting to today. And you Juliet can bear testimony to the effect of social media on a brand.

Thanks for stopping by…

M.