Social Intelligence in Social Media

by Marvin Tumbo · 1 Comment

Update: What I had earlier referred to as product positioning is actually Product Placement. Please read the rest with this in mind – thank you Esther for the correction. Product positioning is something that has recently been brought to mind and it took me back to a post I wrote a while back on one [...]

Social Media for Kenyan SMEs

March 15, 2010

What you are not prepared to understand or accomplish you will neither understand nor accomplish.This is just common sense as someone recently pointed out to me. But the truth is, its not so common. Matter of fact, it is approaching rare especially in circles where it should be common… The reason we are all where [...]

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Safaricom and Social Media: Mismatch in Numbers!

March 4, 2010

For those of you who have been around social media for a while now, you must know the story behind the 5 million plus fans on the Coca Cola Facebook fanpage. For those not familiar with the story, here is a brief of it as quoted from Mashable: The page was originally created by two [...]

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Social Media Use by Kenyan PR Agencies

March 3, 2010

A recent Burson-Marsteller study found that “79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.” Embedded below is a presentation on the facts and figures of the same from the Burson-Marsteller blog. Global [...]

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Social Media Jobs in Kenya

February 25, 2010

No communication is better than the person who engages in it. Kenyan businesses who have adopted social media are in the process of finding this out. For most, communication for whatever reason has been limited to press releases and mass distribution of standardized letters. It is only after incorporating social media (without a social media [...]

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Choice of Social Media Platforms for Your Business

February 17, 2010

Today, I experienced yet another social media moment in a Matatu. I was waiting at the stage when one of these typical Nairobi Matatus stopped by. The music was loud, the TV ridiculously big, the colours flashy, and to top it all up, a conductor and river with an attitude. I was in no particular [...]

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Social Media: Human Connections for Business Relations

February 12, 2010

I was in a Matatu heading to town when another social media moment happened. The Matatu that I was in was half empty and so the conductor was sitting with half his body outside the window as he whistled at potential passengers. Then he sees two guys approaching from the feeder road and reacts by [...]

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Social Media in Kenya Hotel Industry

February 10, 2010

Over the past few days, I have been working on a presentation on social media usage in the Kenyan Hotel Industry. This was brought about by a proposal I presented to a major Hotel in Nakuru which has branches across the Rift Valley Region. Given the prominence of this hotel in the region, I decided [...]

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Social Media Marketing

February 8, 2010

My good friend, Githii, told me an interesting story that just spelt anecdote. He told me of this kid in primary school who was sent to the shop by his teacher to buy a bottle of soda. The soda was opened and the temptation to taste it overwhelmed his fear for the teacher. So he [...]

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