Branding

Opt In vs. Opt Out and Kenyan Brands

November 23, 2010
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The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I [...]

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Twitter, TV, and Tusker Project Fame; a Transmedia Experience

October 21, 2010
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Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, [...]

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Perception is Reality – Martha Karua Anecdote

October 7, 2010
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This is not a political post; it just draws lessons from a political figure and the political landscape. A few weeks back, someone in my Twitter timeline mentioned that Kanye West had not only joined twitter but he was tweeting some hilarious stuff. Given I love the man’s music; I unashamedly followed him and started [...]

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Shit Happens: So which PR Firm Changes your Diapers?

September 30, 2010
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If you have taken care of a kid before, then you have probably also had the harrowing experience pleasure of changing their diapers when they take a dump (my apologies, I don’t have a politically correct way to say this). And no matter how cute a baby is, their shit still stinks. But before you [...]

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Talk or Walk: A Social Media Story

September 27, 2010
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If you have ever walked, then you must have experienced this awkward moment. You are walking and for some reason you find yourself beside someone you don’t know, walking with the same pace as you. Something happens; you become self conscious, you feel almost obligated to talk to them or do something, anything, just to [...]

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E-Tourism East Africa Conference

August 31, 2010
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The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]

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Facebook Fanpages over Groups: Kenya

July 9, 2010
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Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case [...]

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Twitter for Kenyan Businesses

July 5, 2010
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I am in the process of compiling a list of Kenyans businesses currently on Twitter. But prior to publishing that post, I thought it prudent to write a post on how Kenyan businesses can use Twitter in their businesses. Twitter as you may well know by now is a real-time micro-blogging social networking platform that [...]

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The Democracy of Social Media

June 30, 2010
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For a long while, the basis on which someone was tagged an authority in a given field was largely dictated by the mainstream media. This to a large extent is still true given my own euphoria over being largely quoted in the Business Daily. “(S)he even appeared in the paper/TV” has been a line repeated [...]

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