Branding

Foursquare for Kenyan Businesses

May 22, 2010
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While I was researching on this topic, I Googled ‘Foursquare in Kenya” and the top ranking result was “Foursquare Church of Kenya”, I swear. I immediately posted it on Twitter and it got a couple of LMAOs and WTFs. But whether you find this funny or strange or both, it’s a telling finding because other [...]

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Social Media Phobia

May 11, 2010
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Are you familiar with those kids shoes that honk when they walk. Most Kids love them precisely because of the noise they produce when walking. Just the other day, I walked past this tiny kid who was walking as if her sole intention was to make as much noise as possible from her shoes. She [...]

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The Tandaa Symposium on Film and Animation – Overview

May 10, 2010
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The Tandaa Symposium on Film and Animation took place on 6th May 2010 at the Kenyan National Museum – Louis Leaky Auditorium and it was a great event for those who attended. For those who could not make it, the following is an overview of what took place… I got to the Tandaa Symposium a [...]

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Your Network is your Net Worth – Social Networking

May 2, 2010
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I think I read this line on a blog or in my twitter feed. It caught my eye because it is a powerful statement that brings into focus why we need to have social networks and better yet how to utilize these networks for our respective businesses. There are many platforms that fall within the [...]

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Kenya Shifting towards Digital Marketing

April 25, 2010
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Lately and you can bare me witness, digital marketing in its many forms and shapes is more and more becoming the focal point by those in the know. Print media and traditional advertisement avenues are slowly dying and its victims are trying to remain relevant hence their rebirths in digital form online. The only way [...]

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The Necessity of Social Media in Kenya

April 6, 2010
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Last week, while on my way to see a client, I got into a Matatu which is like most Matatus that ply this route – loud and flashy. Interestingly, after I entered, I watched as a couple of middle aged ladies who had been waiting for a Matatu too troop in after me. This was [...]

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Blogging and the Art of Pursuasion

April 5, 2010
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All forms of advertisement seek one and one thing alone, to persuade their target audience. Advertisements try to manipulate information and exploit perceptions in order to persuade people that their product is superior with varying degrees of success. According to what we were taught at the University about persuasion, the effectiveness of any persuasion campaign [...]

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Social Media and Product Placement

March 16, 2010
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Update: What I had earlier referred to as product positioning is actually Product Placement. Please read the rest with this in mind – thank you Esther for the correction. Product positioning is something that has recently been brought to mind and it took me back to a post I wrote a while back on one [...]

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Social Media to oust Focus Groups in Kenyan Businesses

March 8, 2010
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Two years back when I was still an Economics and Sociology student at the University, I had the pleasure of reading this book called Knowledge Economies: clusters, learning and cooperative advantage by Philip Cooke. In it he writes: Social Capital is the extra value gained from interactions with familiar, trusted network of acquaintances. Though writing [...]

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