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E-Tourism East Africa Conference

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The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]

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Safaricom’s New Media (Twitter) Customer Care

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If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks [...]

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KPLC Debuts on Twitter but having it Rough!

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A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it [...]

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Online Forums and Customer Care in Kenya

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I hate calling call centres. The Oatmeal documents our experiences with customer care pretty well in his hilarious depictions in the post “Why I’d rather be punched in the testicles than call customer service.” I remember writing a post on pathetic customer care while I was on hold. Sometimes I feel the urge to punch someone [...]

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Twitter for Kenyan Businesses

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I am in the process of compiling a list of Kenyans businesses currently on Twitter. But prior to publishing that post, I thought it prudent to write a post on how Kenyan businesses can use Twitter in their businesses. Twitter as you may well know by now is a real-time micro-blogging social networking platform that [...]

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Kenyan Businesses on Facebook

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I have been curious so I set out to determine how Kenyan Businesses are utilizing social networks in their businesses. Specifically, I wanted to establish how both Facebook Fanpage and Twitter are being used but decided to start with Facebook first. So I posed this question via Twitter while I set out to do further [...]

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Content is Storytelling

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The best parts of the meeting with Jesse Soleil were the aaaaaahh moments as he let us in on some company secrets. Content is Storytelling When you look at any content that we have online, we are each trying to tell stories; his story, her story, my story, our story, their story etc. These stories [...]

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What if KPLC was on Twitter?

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Yesterday night, as it approached midnight, my gtalk icon jumps up as it always does whenever there is new email and a quick glance shows me that KPLC Public Relations is now following me on Twitter. My blood rushed a little bit as I said finally! There has been a steady influx of big companies [...]

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Foursquare for Kenyan Businesses

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While I was researching on this topic, I Googled ‘Foursquare in Kenya” and the top ranking result was “Foursquare Church of Kenya”, I swear. I immediately posted it on Twitter and it got a couple of LMAOs and WTFs. But whether you find this funny or strange or both, it’s a telling finding because other [...]

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