Consumer Feedback

Content is Storytelling

June 7, 2010
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The best parts of the meeting with Jesse Soleil were the aaaaaahh moments as he let us in on some company secrets. Content is Storytelling When you look at any content that we have online, we are each trying to tell stories; his story, her story, my story, our story, their story etc. These stories [...]

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What if KPLC was on Twitter?

June 4, 2010
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Yesterday night, as it approached midnight, my gtalk icon jumps up as it always does whenever there is new email and a quick glance shows me that KPLC Public Relations is now following me on Twitter. My blood rushed a little bit as I said finally! There has been a steady influx of big companies [...]

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Foursquare for Kenyan Businesses

May 22, 2010
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While I was researching on this topic, I Googled ‘Foursquare in Kenya” and the top ranking result was “Foursquare Church of Kenya”, I swear. I immediately posted it on Twitter and it got a couple of LMAOs and WTFs. But whether you find this funny or strange or both, it’s a telling finding because other [...]

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Social Media Phobia

May 11, 2010
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Are you familiar with those kids shoes that honk when they walk. Most Kids love them precisely because of the noise they produce when walking. Just the other day, I walked past this tiny kid who was walking as if her sole intention was to make as much noise as possible from her shoes. She [...]

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Your Network is your Net Worth – Social Networking

May 2, 2010
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I think I read this line on a blog or in my twitter feed. It caught my eye because it is a powerful statement that brings into focus why we need to have social networks and better yet how to utilize these networks for our respective businesses. There are many platforms that fall within the [...]

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Eat Out – the new dining revolution in Kenya.

April 14, 2010
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When I came across Eat Out, I was pretty dumbfounded. Being a vocal advocate for local digital content and given the conversations I have been having lately around local digital content creation and its monetization, I decided that I must do a feature on Eat Out – the dining revolution. But better than just one [...]

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Responding to Criticism Online

April 10, 2010
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The Kenyan online scene is getting busier and with it the problems associated with social media like negative reviews about brands and products, and greater commentary about experiences – good and bad. This post today helps to teach Kenyan companies how to react to negative comments posted about them in social networks. You cannot please [...]

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Blogging and the Art of Pursuasion

April 5, 2010
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All forms of advertisement seek one and one thing alone, to persuade their target audience. Advertisements try to manipulate information and exploit perceptions in order to persuade people that their product is superior with varying degrees of success. According to what we were taught at the University about persuasion, the effectiveness of any persuasion campaign [...]

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Social Media for Kenyan SMEs

March 15, 2010
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What you are not prepared to understand or accomplish you will neither understand nor accomplish.This is just common sense as someone recently pointed out to me. But the truth is, its not so common. Matter of fact, it is approaching rare especially in circles where it should be common… The reason we are all where [...]

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