March 3, 2010
A recent Burson-Marsteller study found that “79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.” Embedded below is a presentation on the facts and figures of the same from the Burson-Marsteller blog. Global [...]
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February 22, 2010
In this age of Social Media where consumer generated content reigns supreme, companies have no choice but to include social media as part of their customer care itinerary. And when your company comes under attack in social media channels, the following KDN Case Study showcases the do’s and don’ts of social media engagement. It all [...]
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