Emerging Trends

Kenyan Companies need Brand Advocates

January 11, 2011
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Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that [...]

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Social Media for Political Accountability

December 7, 2010
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A few weeks back, our Prime Minister kicked off a storm in not only the media but the social media scene as well when he called for the arrest of gays and lesbians in the country. Given how conservative Kenya usually is, I was surprised at how Kenyans reacted because this attack did not go [...]

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Opt In vs. Opt Out and Kenyan Brands

November 23, 2010
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The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I [...]

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Twitter, TV, and Tusker Project Fame; a Transmedia Experience

October 21, 2010
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Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, [...]

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The Rise of Social Commerce in Kenya

October 11, 2010
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When I was still at the University, I encountered the usual hawkers plus some really smart hawkers at the Matatu (bus terminals – for non-Kenyans) terminals. Normally, whenever you board a Mat, there is a hawker who will be at your window even before your ass gets a feel of the seat. If the window [...]

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Shit Happens: So which PR Firm Changes your Diapers?

September 30, 2010
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If you have taken care of a kid before, then you have probably also had the harrowing experience pleasure of changing their diapers when they take a dump (my apologies, I don’t have a politically correct way to say this). And no matter how cute a baby is, their shit still stinks. But before you [...]

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Talk or Walk: A Social Media Story

September 27, 2010
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If you have ever walked, then you must have experienced this awkward moment. You are walking and for some reason you find yourself beside someone you don’t know, walking with the same pace as you. Something happens; you become self conscious, you feel almost obligated to talk to them or do something, anything, just to [...]

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Social Intelligence in Social Media

September 22, 2010
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At the University where I studied Economics and Sociology, we were taught that social intelligence is the ability of an individual to relate to social situations of daily life. Further, we were taught that social intelligence comprises the ability to understand other people and to react in such a way toward them that the desired [...]

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Social Media, Telling Stories and Sharing Experiences

September 17, 2010
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Source: MyExtraLife Whenever you hear about social media, phrases like “shared experiences” are usually around the corner. And this is as real and as tangible as a bill board on Uhuru Highway, but more potent. Almost a fortnight ago, on a Sunday, I wrote a tweet saying that my girl goes to church for both [...]

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