Google Analytics

Social Media in Kenya Hotel Industry

Thumbnail image for Social Media in Kenya Hotel Industry

Over the past few days, I have been working on a presentation on social media usage in the Kenyan Hotel Industry. This was brought about by a proposal I presented to a major Hotel in Nakuru which has branches across the Rift Valley Region. Given the prominence of this hotel in the region, I decided [...]

Read the full article →

Web Analytics Lacking in Kenyan Businesses

Thumbnail image for Web Analytics Lacking in Kenyan Businesses

Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” What you cannot measure you cannot improve is a phrase that seems to have been lost to many companies advertising themselves online in Kenya. Part of my work as a Social Media Strategist [...]

Read the full article →