Over the past few days, I have been working on a presentation on social media usage in the Kenyan Hotel Industry. This was brought about by a proposal I presented to a major Hotel in Nakuru which has branches across the Rift Valley Region. Given the prominence of this hotel in the region, I decided [...]
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Wikipedia defines web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” What you cannot measure you cannot improve is a phrase that seems to have been lost to many companies advertising themselves online in Kenya. Part of my work as a Social Media Strategist [...]
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