Internet Marketing

E-Tourism East Africa Conference

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The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]

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Financial Industry Blogging in Kenya

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I wrote on why you need a Corporate Blog but for some reason I feel the need to reiterate the point once more but with a focus on the Banking sector. Finance has always been very close to my heart. Economics was my favourite course at the University, closely rivaled by sociology. I have read [...]

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KPLC Debuts on Twitter but having it Rough!

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A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it [...]

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Reevaluating the Facebook Fan Currency

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On Thursday while in the office, Mark Stephenson, the MD of Sandstorm Kenya, cracked me up with what he referred to as a Facebook Moment. A friend of Violet, the lady in charge of social media for Sandstorm Kenya told Mark “I am your Fan on Facebook, what is it that you do?” I agreed. [...]

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Facebook Fanpages over Groups: Kenya

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Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case [...]

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Social Media Phobia

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Are you familiar with those kids shoes that honk when they walk. Most Kids love them precisely because of the noise they produce when walking. Just the other day, I walked past this tiny kid who was walking as if her sole intention was to make as much noise as possible from her shoes. She [...]

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Your Network is your Net Worth – Social Networking

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I think I read this line on a blog or in my twitter feed. It caught my eye because it is a powerful statement that brings into focus why we need to have social networks and better yet how to utilize these networks for our respective businesses. There are many platforms that fall within the [...]

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Kenya Shifting towards Digital Marketing

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Lately and you can bare me witness, digital marketing in its many forms and shapes is more and more becoming the focal point by those in the know. Print media and traditional advertisement avenues are slowly dying and its victims are trying to remain relevant hence their rebirths in digital form online. The only way [...]

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Eat Out – the new dining revolution in Kenya.

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When I came across Eat Out, I was pretty dumbfounded. Being a vocal advocate for local digital content and given the conversations I have been having lately around local digital content creation and its monetization, I decided that I must do a feature on Eat Out – the dining revolution. But better than just one [...]

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