Internet Marketing

Twitter, TV, and Tusker Project Fame; a Transmedia Experience

October 21, 2010
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Twitter in Kenya is very active. For a long time now, the activities of Kenyans on Twitter usually increase or decrease in frequency depending on the popular activity for that day. Tech related seminars, workshops and conferences have received the lion’s share of these Twitter conversations. TedxNairobi, E-Tourism Conference East Africa, Mobile Web East Africa, [...]

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Online Marketing Manager Job at Sandstorm Kenya

October 4, 2010
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Update: This Position Has Been Filled. I am pretty excited about this post because it is the first Job posting I am running for a client on this site. What makes this better is that this is no ordinary client. They are the best at what they do and they are internationally acclaimed… And the [...]

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Social Media, Telling Stories and Sharing Experiences

September 17, 2010
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Source: MyExtraLife Whenever you hear about social media, phrases like “shared experiences” are usually around the corner. And this is as real and as tangible as a bill board on Uhuru Highway, but more potent. Almost a fortnight ago, on a Sunday, I wrote a tweet saying that my girl goes to church for both [...]

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Bounce Rates and Stunning Women

September 14, 2010
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If there is anything that is hardcoded into a man, it is appreciation of a good looking woman. There is no man I have seen who has not let his eyes wander at the sight of a stunning beauty. Different things draw us to them. It may be their curvy shapes, beautiful faces, seductive eyes, [...]

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E-Tourism East Africa Conference

August 31, 2010
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The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]

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Financial Industry Blogging in Kenya

August 9, 2010
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I wrote on why you need a Corporate Blog but for some reason I feel the need to reiterate the point once more but with a focus on the Banking sector. Finance has always been very close to my heart. Economics was my favourite course at the University, closely rivaled by sociology. I have read [...]

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KPLC Debuts on Twitter but having it Rough!

July 30, 2010
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A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it [...]

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Reevaluating the Facebook Fan Currency

July 28, 2010
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On Thursday while in the office, Mark Stephenson, the MD of Sandstorm Kenya, cracked me up with what he referred to as a Facebook Moment. A friend of Violet, the lady in charge of social media for Sandstorm Kenya told Mark “I am your Fan on Facebook, what is it that you do?” I agreed. [...]

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Facebook Fanpages over Groups: Kenya

July 9, 2010
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Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case [...]

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