Social Intelligence in Social Media

by Marvin Tumbo · 1 Comment

Kenyan Businesses

What if KPLC was on Twitter?

June 4, 2010

Yesterday night, as it approached midnight, my gtalk icon jumps up as it always does whenever there is new email and a quick glance shows me that KPLC Public Relations is now following me on Twitter. My blood rushed a little bit as I said finally! There has been a steady influx of big companies [...]

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Foursquare for Kenyan Businesses

May 22, 2010

While I was researching on this topic, I Googled ‘Foursquare in Kenya” and the top ranking result was “Foursquare Church of Kenya”, I swear. I immediately posted it on Twitter and it got a couple of LMAOs and WTFs. But whether you find this funny or strange or both, it’s a telling finding because other [...]

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The Tandaa Symposium on Film and Animation – Overview

May 10, 2010

The Tandaa Symposium on Film and Animation took place on 6th May 2010 at the Kenyan National Museum – Louis Leaky Auditorium and it was a great event for those who attended. For those who could not make it, the following is an overview of what took place… I got to the Tandaa Symposium a [...]

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Kenya Shifting towards Digital Marketing

April 25, 2010

Lately and you can bare me witness, digital marketing in its many forms and shapes is more and more becoming the focal point by those in the know. Print media and traditional advertisement avenues are slowly dying and its victims are trying to remain relevant hence their rebirths in digital form online. The only way [...]

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Eat Out – the new dining revolution in Kenya.

April 14, 2010

When I came across Eat Out, I was pretty dumbfounded. Being a vocal advocate for local digital content and given the conversations I have been having lately around local digital content creation and its monetization, I decided that I must do a feature on Eat Out – the dining revolution. But better than just one [...]

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Monetization of #Makmende

April 12, 2010

I have been having a blast watching the first viral Digital content from Kenya do rounds on the internet – traversing most social networks. Its creators have been invited to the major news stations in Kenya, their story featured on CNN and even making a debut in the Wall Street Journal blog – that is [...]

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Responding to Criticism Online

April 10, 2010

The Kenyan online scene is getting busier and with it the problems associated with social media like negative reviews about brands and products, and greater commentary about experiences – good and bad. This post today helps to teach Kenyan companies how to react to negative comments posted about them in social networks. You cannot please [...]

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The Necessity of Social Media in Kenya

April 6, 2010

Last week, while on my way to see a client, I got into a Matatu which is like most Matatus that ply this route – loud and flashy. Interestingly, after I entered, I watched as a couple of middle aged ladies who had been waiting for a Matatu too troop in after me. This was [...]

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Factors Influencing Social Media Adoption by Businesses

March 30, 2010

I have always had a certain weakness for Sociology related subjects and discourse. In high school, my favourite subject was hands down social ethics and at the University, although very adept at Economics, Sociology was always just as if not more interesting than Economics. My Sociology lessons have informed a lot of what I do, [...]

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