Leveraging Social Media

Tunisia, Egypt, Maybe Uganda, Kenya? Revolution Anyone!

February 2, 2011
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So Tunisia happened, Egypt is happening, and questions and opinions are now emerging, speculating on who will happen next in this great continent of ours. Tunisians were successful and Egyptians are slowly but surely forcing change. There are other Arab countries with Revolutions of their own but it is all Egypt now, stealing all the [...]

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Until lions have their own historians – A Social Media Story

December 23, 2010
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“Until lions have their own historians, tales of the hunt shall always glorify the hunters.” I had a hearty laugh the first time I read that. And to date, I can’t help but smile whenever I recall this simple yet powerful quote. Back in high school and even at the University, not to mention in [...]

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My 2010 Social Media Story, What’s yours?

December 17, 2010

A year ago, almost, I decided to out my own and established Socialight Media Kenya, a company that would provide Social Media solutions to Kenyan businesses. This was a big risk first because nobody seemed to care what Social Media could do for businesses and secondly because nobody knew I was nor cared for that [...]

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Opt In vs. Opt Out and Kenyan Brands

November 23, 2010
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The following are the standard definitions: An “opt in” requires an action or affirmation by an individual for inclusion; the default is exclusion; An “opt out” requires an action or affirmation for exclusion; the default is inclusion. When I sign up for a newsletter, I have opted in. When I subscribe to a blog, I [...]

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Kenyan Politics, Mainstream Media, Social Media and Hate Speech

November 9, 2010
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Months back, I wrote about the KTN Kenya Facebook Fanpage which I condemned for being too lax in its commenting policy – which was officially nonexistent but I still expected some sort of moderation. Back then, the Jamaican Cleric who was said to be on the Terror watchlist was the subject of discussion on the [...]

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The Rise of Social Commerce in Kenya

October 11, 2010
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When I was still at the University, I encountered the usual hawkers plus some really smart hawkers at the Matatu (bus terminals – for non-Kenyans) terminals. Normally, whenever you board a Mat, there is a hawker who will be at your window even before your ass gets a feel of the seat. If the window [...]

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Shit Happens: So which PR Firm Changes your Diapers?

September 30, 2010
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If you have taken care of a kid before, then you have probably also had the harrowing experience pleasure of changing their diapers when they take a dump (my apologies, I don’t have a politically correct way to say this). And no matter how cute a baby is, their shit still stinks. But before you [...]

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Talk or Walk: A Social Media Story

September 27, 2010
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If you have ever walked, then you must have experienced this awkward moment. You are walking and for some reason you find yourself beside someone you don’t know, walking with the same pace as you. Something happens; you become self conscious, you feel almost obligated to talk to them or do something, anything, just to [...]

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Social Intelligence in Social Media

September 22, 2010
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At the University where I studied Economics and Sociology, we were taught that social intelligence is the ability of an individual to relate to social situations of daily life. Further, we were taught that social intelligence comprises the ability to understand other people and to react in such a way toward them that the desired [...]

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