Leveraging Social Media

Will E-Commerce Take-off in Kenya

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This tweet by @gmeltdown caught my attention a fortnight ago. TEAMS, SEACOM and EASSY are great; but am not convinced we needed international bandwidth to grow e-commerce in Kenya It really got me thinking… Then that Saturday, I caught up with Joshua Mwaniki at iHub during the World Cyber Games which Kalahari had sponsored. Mwaniki [...]

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Safaricom’s New Media (Twitter) Customer Care

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If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks [...]

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Financial Industry Blogging in Kenya

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I wrote on why you need a Corporate Blog but for some reason I feel the need to reiterate the point once more but with a focus on the Banking sector. Finance has always been very close to my heart. Economics was my favourite course at the University, closely rivaled by sociology. I have read [...]

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Tone of Channel

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Mark Stephenson, the MD of Sandstorm Kenya – the World Renowned Luxury Bag Maker, sent me a DM on Tuesday the other week and it read “Tone of Channel – lets discuss.” So that Wednesday morning, I swung by his office and we had a long chat about Tone of Channel. Having been in Advertising [...]

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Social Media for Kenyan NGO’s

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The NGO sector in Kenya is big. The Kenyan Government immensely lacks in the delivery of basic amenities and it is the NGO Sector that has for the most part come in to fill the gaps. Take the Kenya Red Cross Society for instance; they have time and time again been the first and sometimes [...]

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Why You Need a Corporate Blog

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I wrote a post on why Kenyans need to blog more but what I had in mind when I started writing that post was outlining reasons why Kenyan Businesses need to have corporate blogs. What is a blog? A blog is an online journal published by a person or group of people. A corporate blog [...]

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Online Forums and Customer Care in Kenya

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I hate calling call centres. The Oatmeal documents our experiences with customer care pretty well in his hilarious depictions in the post “Why I’d rather be punched in the testicles than call customer service.” I remember writing a post on pathetic customer care while I was on hold. Sometimes I feel the urge to punch someone [...]

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Facebook Fanpages over Groups: Kenya

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Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case [...]

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Twitter for Kenyan Businesses

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I am in the process of compiling a list of Kenyans businesses currently on Twitter. But prior to publishing that post, I thought it prudent to write a post on how Kenyan businesses can use Twitter in their businesses. Twitter as you may well know by now is a real-time micro-blogging social networking platform that [...]

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