Leveraging Social Media

Bounce Rates and Stunning Women

September 14, 2010
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If there is anything that is hardcoded into a man, it is appreciation of a good looking woman. There is no man I have seen who has not let his eyes wander at the sight of a stunning beauty. Different things draw us to them. It may be their curvy shapes, beautiful faces, seductive eyes, [...]

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Will E-Commerce Take-off in Kenya

August 16, 2010
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This tweet by @gmeltdown caught my attention a fortnight ago. TEAMS, SEACOM and EASSY are great; but am not convinced we needed international bandwidth to grow e-commerce in Kenya It really got me thinking… Then that Saturday, I caught up with Joshua Mwaniki at iHub during the World Cyber Games which Kalahari had sponsored. Mwaniki [...]

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Safaricom’s New Media (Twitter) Customer Care

August 11, 2010
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If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks [...]

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Financial Industry Blogging in Kenya

August 9, 2010
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I wrote on why you need a Corporate Blog but for some reason I feel the need to reiterate the point once more but with a focus on the Banking sector. Finance has always been very close to my heart. Economics was my favourite course at the University, closely rivaled by sociology. I have read [...]

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Tone of Channel

August 2, 2010
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Mark Stephenson, the MD of Sandstorm Kenya – the World Renowned Luxury Bag Maker, sent me a DM on Tuesday the other week and it read “Tone of Channel – lets discuss.” So that Wednesday morning, I swung by his office and we had a long chat about Tone of Channel. Having been in Advertising [...]

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Social Media for Kenyan NGO’s

July 26, 2010
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The NGO sector in Kenya is big. The Kenyan Government immensely lacks in the delivery of basic amenities and it is the NGO Sector that has for the most part come in to fill the gaps. Take the Kenya Red Cross Society for instance; they have time and time again been the first and sometimes [...]

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Why You Need a Corporate Blog

July 22, 2010
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I wrote a post on why Kenyans need to blog more but what I had in mind when I started writing that post was outlining reasons why Kenyan Businesses need to have corporate blogs. What is a blog? A blog is an online journal published by a person or group of people. A corporate blog [...]

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Online Forums and Customer Care in Kenya

July 14, 2010
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I hate calling call centres. The Oatmeal documents our experiences with customer care pretty well in his hilarious depictions in the post “Why I’d rather be punched in the testicles than call customer service.” I remember writing a post on pathetic customer care while I was on hold. Sometimes I feel the urge to punch someone [...]

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Facebook Fanpages over Groups: Kenya

July 9, 2010
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Prologue: The Kenyan Facebook scene is notorious for Groups and not Fanpages. @Wamathai asked me on Twitter which between a Facebook Fanpage and a Group is better. Without stating the pros and cons of each, I replied with Fanpage. In all honesty, there was nothing to think about, it was an open and shut case [...]

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