Listening Tools

Content is Storytelling

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The best parts of the meeting with Jesse Soleil were the aaaaaahh moments as he let us in on some company secrets. Content is Storytelling When you look at any content that we have online, we are each trying to tell stories; his story, her story, my story, our story, their story etc. These stories [...]

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Choice of Social Media Platforms for Your Business

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Today, I experienced yet another social media moment in a Matatu. I was waiting at the stage when one of these typical Nairobi Matatus stopped by. The music was loud, the TV ridiculously big, the colours flashy, and to top it all up, a conductor and river with an attitude. I was in no particular [...]

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