Listening Tools

Social Media, Telling Stories and Sharing Experiences

September 17, 2010
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Source: MyExtraLife Whenever you hear about social media, phrases like “shared experiences” are usually around the corner. And this is as real and as tangible as a bill board on Uhuru Highway, but more potent. Almost a fortnight ago, on a Sunday, I wrote a tweet saying that my girl goes to church for both [...]

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Content is Storytelling

June 7, 2010
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The best parts of the meeting with Jesse Soleil were the aaaaaahh moments as he let us in on some company secrets. Content is Storytelling When you look at any content that we have online, we are each trying to tell stories; his story, her story, my story, our story, their story etc. These stories [...]

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Choice of Social Media Platforms for Your Business

February 17, 2010
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Today, I experienced yet another social media moment in a Matatu. I was waiting at the stage when one of these typical Nairobi Matatus stopped by. The music was loud, the TV ridiculously big, the colours flashy, and to top it all up, a conductor and river with an attitude. I was in no particular [...]

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