Positioning

Kenyan Companies need Brand Advocates

January 11, 2011
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Every time I have a bone to pick with a company, I sometimes get one person who will disagree with me and tell me that this company is not that bad; that I must have caught them at a bad time or talked to the wrong person. Sometimes, in an attempt to show me that [...]

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Perception is Reality – Martha Karua Anecdote

October 7, 2010
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This is not a political post; it just draws lessons from a political figure and the political landscape. A few weeks back, someone in my Twitter timeline mentioned that Kanye West had not only joined twitter but he was tweeting some hilarious stuff. Given I love the man’s music; I unashamedly followed him and started [...]

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Will E-Commerce Take-off in Kenya

August 16, 2010
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This tweet by @gmeltdown caught my attention a fortnight ago. TEAMS, SEACOM and EASSY are great; but am not convinced we needed international bandwidth to grow e-commerce in Kenya It really got me thinking… Then that Saturday, I caught up with Joshua Mwaniki at iHub during the World Cyber Games which Kalahari had sponsored. Mwaniki [...]

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Social Media Phobia

May 11, 2010
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Are you familiar with those kids shoes that honk when they walk. Most Kids love them precisely because of the noise they produce when walking. Just the other day, I walked past this tiny kid who was walking as if her sole intention was to make as much noise as possible from her shoes. She [...]

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Brands you have Fun with and Brands you Marry

January 11, 2010
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You have probably heard the contemporary saying that “there is the girl you go out with and there is the girl you marry”. Likewise, there are brands that we flirt with and there are those that we take home to meet the parents. Nothing proves this best than the mobile telephony industry in the country. [...]

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