Social Media

E-Tourism East Africa Conference

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The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]

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Safaricom’s New Media (Twitter) Customer Care

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If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks [...]

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Tone of Channel

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Mark Stephenson, the MD of Sandstorm Kenya – the World Renowned Luxury Bag Maker, sent me a DM on Tuesday the other week and it read “Tone of Channel – lets discuss.” So that Wednesday morning, I swung by his office and we had a long chat about Tone of Channel. Having been in Advertising [...]

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Reevaluating the Facebook Fan Currency

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On Thursday while in the office, Mark Stephenson, the MD of Sandstorm Kenya, cracked me up with what he referred to as a Facebook Moment. A friend of Violet, the lady in charge of social media for Sandstorm Kenya told Mark “I am your Fan on Facebook, what is it that you do?” I agreed. [...]

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Social Media for Kenyan NGO’s

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The NGO sector in Kenya is big. The Kenyan Government immensely lacks in the delivery of basic amenities and it is the NGO Sector that has for the most part come in to fill the gaps. Take the Kenya Red Cross Society for instance; they have time and time again been the first and sometimes [...]

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Why You Need a Corporate Blog

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I wrote a post on why Kenyans need to blog more but what I had in mind when I started writing that post was outlining reasons why Kenyan Businesses need to have corporate blogs. What is a blog? A blog is an online journal published by a person or group of people. A corporate blog [...]

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The Democracy of Social Media

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For a long while, the basis on which someone was tagged an authority in a given field was largely dictated by the mainstream media. This to a large extent is still true given my own euphoria over being largely quoted in the Business Daily. “(S)he even appeared in the paper/TV” has been a line repeated [...]

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Social Media in Kenya: Reality Check!

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The rush to use social networks in Kenya today is appearing more like a bandwagon effect and not a solid business strategy. From my interactions with well placed people in the various industries, I have come to see that some of the companies that are now on the various social networks have either not sanctioned [...]

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Kenyan Adverts Going Viral?

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At the 2nd Tandaa Symposium a fortnight ago, Jim Chuchu from Just A Band rose to speak on “Viral Campaigns” and because of the Makmende phenomenon, he had the ear of everybody present. His presentation was interesting and one of the things that stood out for me was that immediately after their Makmende Video going [...]

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