Social Media in Kenya

E-Tourism East Africa Conference

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The E Tourism East Africa Conference will be commencing on the 2nd of September and I can’t wait. The press release sent to me partly reads: East African tourism industry stakeholders are set to benefit immensely from discourses on e tourism to be presented at a regional e tourism conference set for early next week. [...]

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Safaricom’s New Media (Twitter) Customer Care

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If you doubt that social media has already become an indispensable tool for communication and customer care here in Kenya, Safaricom’s recent activities on twitter should convince you otherwise especially as a business owner… Their official twitter account is @SafaricomLtd. Customer care is where most companies get it wrong. Twitter and the various social networks [...]

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KPLC Debuts on Twitter but having it Rough!

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A while back, I wrote an article here called “what if KPLC was on Twitter?” and sure enough, they have just recently officially set foot on Twitter (@kenyapower) but are having a rough time there. I would like to think they read my article but given their activities on Twitter, apparently not. I took it [...]

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Reevaluating the Facebook Fan Currency

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On Thursday while in the office, Mark Stephenson, the MD of Sandstorm Kenya, cracked me up with what he referred to as a Facebook Moment. A friend of Violet, the lady in charge of social media for Sandstorm Kenya told Mark “I am your Fan on Facebook, what is it that you do?” I agreed. [...]

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Social Media for Kenyan NGO’s

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The NGO sector in Kenya is big. The Kenyan Government immensely lacks in the delivery of basic amenities and it is the NGO Sector that has for the most part come in to fill the gaps. Take the Kenya Red Cross Society for instance; they have time and time again been the first and sometimes [...]

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Why more Kenyans should start Blogging

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I started blogging way back when I was still at the university (2008). My blog – Still Proud to be Kenyan – was the pride of my life back then. Every free time I had would be spent writing a post and boy did I have a lot to say. I blogged on anything and [...]

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Online Forums and Customer Care in Kenya

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I hate calling call centres. The Oatmeal documents our experiences with customer care pretty well in his hilarious depictions in the post “Why I’d rather be punched in the testicles than call customer service.” I remember writing a post on pathetic customer care while I was on hold. Sometimes I feel the urge to punch someone [...]

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The Democracy of Social Media

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For a long while, the basis on which someone was tagged an authority in a given field was largely dictated by the mainstream media. This to a large extent is still true given my own euphoria over being largely quoted in the Business Daily. “(S)he even appeared in the paper/TV” has been a line repeated [...]

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Social Media in Kenya: Reality Check!

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The rush to use social networks in Kenya today is appearing more like a bandwagon effect and not a solid business strategy. From my interactions with well placed people in the various industries, I have come to see that some of the companies that are now on the various social networks have either not sanctioned [...]

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