Social Media

The Democracy of Social Media

June 30, 2010
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For a long while, the basis on which someone was tagged an authority in a given field was largely dictated by the mainstream media. This to a large extent is still true given my own euphoria over being largely quoted in the Business Daily. “(S)he even appeared in the paper/TV” has been a line repeated [...]

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Social Media in Kenya: Reality Check!

June 26, 2010
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The rush to use social networks in Kenya today is appearing more like a bandwagon effect and not a solid business strategy. From my interactions with well placed people in the various industries, I have come to see that some of the companies that are now on the various social networks have either not sanctioned [...]

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Kenyan Adverts Going Viral?

May 26, 2010
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At the 2nd Tandaa Symposium a fortnight ago, Jim Chuchu from Just A Band rose to speak on “Viral Campaigns” and because of the Makmende phenomenon, he had the ear of everybody present. His presentation was interesting and one of the things that stood out for me was that immediately after their Makmende Video going [...]

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Print Media Death in Kenya Imminent

March 25, 2010

I wrote a while back about Nation Media and dwindling advertising revenues. And if the occurrences this week are anything to go by, then the death of print media has just been fast tracked and the body count has started. This week, it was revealed that East Africa Magazines (EAM), the people behind most of [...]

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Welcome Aboard Socialight Media Kenya

December 19, 2009
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I thought this website launch would be under very different circumstances. I thought it would be done by now so that I do not have to chase down the the clock to beat the midnight deadline. The deadline that will see us cross-over to the new year. I thought I would be doing this in [...]

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